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» Home » Authors » Scott White

Scott White

Scott White is President of Brand Identity Guru http://www.brandidentityguru.com a leading brand consulting and market research firm located in Boston, Massachusetts.

Articles by this Author

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Branding The Ford Motor Company

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding

Scott White | Published 02/2/2006 | Advertising | Unrated

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Google Takes Manhattan

Google and SEO.

Scott White | Published 02/4/2006 | Advertising , Management , Business General | Unrated

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A Marketing Plan

Your strategic marketing plan gives the company, and everyone in it, a benchmark to measure all marketing activities against.

Scott White | Published 02/7/2006 | Advertising , Marketing , Management , Business General | Unrated

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Branding, Positioning and Differentiation

Different products need to be different brands with different names. However, the only thing common about this sense is that it�s all too commonly ignored in the hopes of cheating risk and the possibility of failure.

Scott White | Published 02/8/2006 | Advertising , Marketing , Management , Networking , Public Relations , Internet General , Business General | Unrated

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Defining Corporate Identity, Brand Identity & Brand Image

Corporate identity is a company�s visual presence, which involves the corporate logo and design strategy for corporate marketing collateral.

Scott White | Published 02/10/2006 | Advertising , Marketing , Management , Networking , Public Relations , Business General | Unrated

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Hear that knocking? That�s SEO with business at your door

�What have you Googled lately?�

Scott White | Published 02/12/2006 | Marketing , Internet Marketing , Search Engine | Unrated

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The makings of a marketing plan

Fact is, just the thought of a �marketing plan� overwhelms many.

Scott White | Published 02/13/2006 | Advertising , Marketing , Management , Business General | Unrated

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What Is Brand Identity?

A strong brand identity can position a company above its competition all by itself.

Scott White | Published 02/18/2006 | Advertising , Business Tips , Business General | Unrated

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Hiring A Branding Company 101

How to hire a branding company.

Scott White | Published 02/26/2006 | Advertising , Marketing , Business Tips , Business General | Unrated

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Composite Decking and Cedar Siding, Value and Appearance

Read our tips and advice on decking, siding, trim, railing and millwork products.

Scott White | Published 05/16/2006 | Real Estate , Business General | Unrated

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