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 »  Home  »  Authors  »  Susan Friedmann
 Susan Friedmann
Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: Meeting & Event Planning for Dummies, working with companies to improve their meeting and event success through coaching, consulting and training. For a free copy of 10 Common Mistakes Exhibitors Make, e-mail: article4@thetradeshowcoach.com; website: http://www.thetradeshowcoach.com

 Articles by this Author
(Page 1 of 5)   « Back | 1 | 2 | 3 | 4 | 5 | Next »
The Changing of the Guard: Four Key Exhibiting Strategies for Generation Y

Generation Y are trendsetters.  If you can attract Generation Y’s attention, you’ll get the other two groups as well.....    How do you attract Generation Y?  It may be trickier than you think.....
Susan Friedmann | Published 11/11/2005 | Marketing | Unrated
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Rut Busters: Changing Your Trade Show Routine
Routines can easily become ruts, especially at a trade show. It’s also one of the biggest mistakes you can make.  Exhibiting is, by its very nature, a constantly evolving art.  To be successful, you need to embrace what is new and exciting.  It requires pushing boundaries.
Susan Friedmann | Published 11/11/2005 | Marketing | Unrated
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Always Leave Them Laughing: Integrating Humor into Your Trade Show Marketing Campaign
It is important to remember that your trade show campaign should be fully integrated into your marketing plan as a whole.  Consistency in corporate image is key.  Humor can be a great way to convey your marketing message....
Susan Friedmann | Published 11/26/2005 | Marketing | Unrated
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Keep One Ear to the Ground: Essentials for the International Exhibitor
There is an element of risk in international exhibiting.  There are certainly things you can do to minimize your company’s exposure to risk.  One must weigh the perceived risk against the possible rewards and make a reasoned judgement call.  To do that, use the MAP formula:....
Susan Friedmann | Published 11/26/2005 | Marketing | Unrated
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Preshow Planning Equals Success : 10 Essential Questions You Have To Ask
The early bird gets the worm.  The same holds true for trade shows -- the most successful exhibitors are those who start planning at least 12 months prior to the next event.  Exhibiting requires a great deal of time, money....
Susan Friedmann | Published 12/28/2005 | Marketing | Unrated
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Countdown to Success : Twelve Things to do Twelve Months in Advance
When a show’s a year away, it may seem like you have lots of time to get ready.  Twelve months is not long, especially with all the pre-show planning, training, and preparation you’ve got to do.  Here is a checklist of ......
Susan Friedmann | Published 12/28/2005 | Marketing | Unrated
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Wagging the Dog : Plan Ahead for What Happens After the Show
Preparing for post-show activities is one of the wisest decisions you can make.....  By clearly deliniating your plan for after the show, you’ll be able to streamline your operation....., and maintain valuable business relationships.  Key to this are.... 
Susan Friedmann | Published 02/26/2006 | Marketing | Rating:
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Strong Arm Sales Stop Success Cold
By engaging attendees in conversation, questioning and listening more than talking, and truly focusing on solving the attendee’s problems, you are far more likely to make a sale the attendee is satisfied with.  Train your team to have a needs-focused approach...
Susan Friedmann | Published 02/26/2006 | Marketing | Unrated
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What To Do When Nothing’s New: Five Strategies for Success
There are years when companies struggle to survive.  Other years, it takes every ounce of effort just to maintain market position. Is it even worth exhibiting during these times?  Do the results of participating in a trade show while your company’s in a lull phase justify the costs
Susan Friedmann | Published 04/5/2006 | Marketing | Unrated
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Media Darlings: The Top Ten Do’s and Don’ts of Working with the Press
Many exhibitors don’t know how to work effectively with the media.  Exhibitors wring their hands in despair when not a single word about their new products show up in the trade publications.  It’s a no-win situation – but it doesn’t have to be!
Susan Friedmann | Published 04/5/2006 | Marketing | Unrated
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