Mark founded Outsource Channel Executives Inc. (OCE, Inc) in 2003 to serve clients who were looking for ways to successfully take their products and services to market. After 22 years of working in and with high-tech sales and marketing channels, Mark identified that channel success depended on building value, driving demand, forming a powerful network, and protecting profits. A recognized business expert, Mark co-authored Guerrilla Negotiating, Guerrilla TeleSelling, and Guerrilla Trade Show Selling.