For a long time, I resisted writing ebooks. After all, why write a
$27 ebook, when you can create a $447 multi-media home study course?
Why risk losing the big sale when by offering an inexpensive ebook?

Let me give you several reasons and then I will show you an easy way
to create an ebook that doesn't require writing at all! First, an
ebook provides a low cost way for a prospective customer to get to
know you. Many people would rather spend $27 to see if you are
legit, before spending $447 and risk getting burned. An ebook gives
them an opportunity to test the waters first. If they are
comfortable, then they will be willing to risk more.

Second, an ebook allows you to reach a broader market. Let's be
honest. You only have so many names on your email list and there are
tons of people who want to become your customers...they just don't
know it yet! Huge home study courses usually require complicated
affiliate programs and thus, this reduces the number of people who
will help you market your course.

Ebooks, on the other hand, are very portable and using a company
like ClickBank allows thousands of people you have never met to
promote your ebook for you. Think of your ebooks as little
ambassadors, reaching people you can not physically send a message
to.

Ebooks also lead to bigger products, such as your $447 home study
course. If they liked your ebook, then they will love your home
study course that has step-by-step videos instead of just screen
shots in a pdf file. And they will certainly love your three day
workshop where you go beyond the step-by-step videos and actually
show them in real time how to do whatever it is your ebook is
teaching.

So what is the bad news? Who wants to sit down and grind out an
ebook? Not me! So, I talk my way through an ebook. I schedule a free
teleseminar, invite interested people to the teleseminar, have them
send questions in advance and then record the teleseminar. I then
have the recording transcribed, lightly edit the transcription and
convert the whole thing to a pdf file.

I then list it on ClickBank, send out a few emails and in rolls the
money! ClickBank takes care of the affiliates, processing the order
and sends me a check every month. It is really that easy!

So now I am killing two birds with one stone. I am assessing demand
before I pour a ton of time and energy into a huge home study
course. If the ebook doesn't sell well, I know the home study course
won't sell well either. I am also generating a positive cash flow to
help fund my home study course. And I am gathering customers from
all around the globe through the hundreds of thousands of ClickBank
affiliates who will want to promote my ebook. Make that three birds
instead of two!

So, pick a topic and schedule a free teleseminar today. You will be
creating a foundational product for your information empire and it
is actually a lot of fun!