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A Pizza of the Profits
http://www.valuablecontent.com/articles/19545/1/-A-Pizza-of-the-Profits
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Published on 05/8/2006
 

Hotel Food and Beverage Executive is the magazine for hotel, casino, restaurants, resorts food and beverage industry professional. It covers topics on Food Service operations within hotel, resorts also offers info on casino food and beverage management, Food service, careers, euipments etc.


A Pizza of the Profits
Unlike other hotel properties that lose room service pizza orders to off-premise pizzerias, the Wyndham Bel Age Hotel in West Hollywood, California, is ringing up sales using Freschetta’s 4-cheese pizza by Schwan's Food Service.

Executive Chef Dennis Burrage credits Freschetta’s 4-cheese pizza with boosting the bottom line and enhancing guest satisfaction. In addition to healthy room service pizza orders, sales are strong poolside and at the hotel's all-day dining venue during lunch, dinner and the Friday night jazz sessions.

“Once people see our menu, they’re sold on it,” Burrage says.

The pre-made pizza is convenient, uses the existing pizza oven, and reduces labor, all of which save money, Burrage points out.

“Freschetta’s premium pizza is a big money saver without giving up quality,” Burrage says. “The crust is so easy to work with in the pizza oven we have, and I prefer the taste of the cornmeal crust. “It would take additional equipment—a special pizza oven—if I made it from scratch,” Burrage says. Burrage explains how he came to use Freschetta’s prepared pizza.

“I saw it at a food show, I sampled it, and I immediately started using it,” Burrage recalls.