The word ‘KISS’ sent a tingling sensation down under your heart. Frankly, I wake up everyday in my life in search of a KISS. And where I find it daily from two guys, all the way down to Silicon Valley. It is called the ‘Google’. Can you imagine, if the KISS is so hot and most wanted, why most of business executives and CEOs keep running away from it? Well, all the management Guru are still to find and I am certainly not running away from a KISS. What is KISS? It is “Keep it Simple, Stupid”. It is a business idea which has done wonder in numerous businesses but still strategist and planner keep running away from KISS. Simplicity in life goes a long way. Perfect example of this is Google home page, with a search box and very limited text here and there. I do not have to tell you, who are the cool guys from Google. They kept it as simple as it could be. But believe me; they had to think this “Out of box”. Is it very difficult and complex to stay simple? There is an old saying that, “tougher than recognizing the merits of simplicity is sticking with it.” Logical business thinking loves and admires simplicity but why executive do not like it. They buy into the idea of jazzy and sassy words. Most of executives give in these trying time of their convention. But few resisted and become star Kisser. When AOL launch it version for window they kept it as simple as it could be. Steve Case, then CEO, said, “We always said that we viewed AOL as being about the Internet and a whole lot more and less about the technology and more about the user experience”. But people mocked and criticized him for his simplicity. Nerds from Silicon Valley called his company useless and non-technical. But Steve Case was not a person get moved by them. Many people use to give in face of these criticisms and loose their leading edge. Let me make it simpler, with a quotation from jack Welch, “We are in one of simplest profession. After all business is not the rocket science”. Can I ask a simple question would you like to kiss your girl friend through a video conference? Huuh! I will never. Arvind Kumar is an internet marketer and consultant for last 3 year. He is founder and CEO of www.nuttymarketer.com . You can reach him at arvind@nuttymarketer.com .