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						<title>ValuableContent.com - Articles - Public Relations</title>
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					  <title>4 Items to Review Before Designing Your Company ID Cards</title>
					  <link>http://www.valuablecontent.com/articles/31498/1/4-Items-to-Review-Before-Designing-Your-Company-ID-Cards</link>
					  <description>If you are about to design your corporate identification cards, the following four things should first be considered.</description>
					  <author>Allen Richardson</author>
					  <pubDate>Mon, 07 Jan 2008 00:00:00 PST</pubDate>
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					  <title>Public Relations is a Discipline of Depth</title>
					  <link>http://www.valuablecontent.com/articles/30133/1/Public-Relations-is-a-Discipline-of-Depth</link>
					  <description>Contrary to popular misconception, public relations with an impact is the discipline of depth. In today's business world, successful practitioners are those who can step outside the box of traditional agency practice, and embrace the communications trends that are working today.</description>
					  <author>Rebekah Wortman</author>
					  <pubDate>Wed, 17 Oct 2007 00:00:00 PDT</pubDate>
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					  <title>Six No-Fail Ways to Form a Winning Relationship with the Media</title>
					  <link>http://www.valuablecontent.com/articles/27903/1/Six-No-Fail-Ways-to-Form-a-Winning-Relationship-with-the-Media</link>
					  <description>For many people, the biggest impediment to getting publicity is taking that important first step - introducing themselves to the media. Here, a publicity expert gives you six steps to form a winning relationship with journalists.</description>
					  <author>Diana Laverdure</author>
					  <pubDate>Tue, 26 Jun 2007 00:00:00 PDT</pubDate>
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					  <title>PR ETIQUETTE 101</title>
					  <link>http://www.valuablecontent.com/articles/27902/1/PR-ETIQUETTE-101</link>
					  <description>No matter how good your news angle, if you break certain etiquette guidelines when contacting the media, you will never achieve the publicity that will kick-start your business. Here, a publicity expert shares her tips on PR etiquette 101.</description>
					  <author>Diana Laverdure</author>
					  <pubDate>Tue, 26 Jun 2007 00:00:00 PDT</pubDate>
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					  <title>Partner with Non-Profits to Jump-Start Your Publicity</title>
					  <link>http://www.valuablecontent.com/articles/27901/1/Partner-with-Non-Profits-to-Jump-Start-Your-Publicity</link>
					  <description>Many companies don't realize that their good deeds can also generate broad media coverage. Here, a publicity expert shows you how to enhance your reputation and brand image while also being socially responsible.</description>
					  <author>Diana Laverdure</author>
					  <pubDate>Tue, 26 Jun 2007 00:00:00 PDT</pubDate>
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					  <title>How to Nail the All-Important Phone Pitch</title>
					  <link>http://www.valuablecontent.com/articles/27900/1/How-to-Nail-the-All-Important-Phone-Pitch</link>
					  <description>&#160;</description>
					  <author>Diana Laverdure</author>
					  <pubDate>Tue, 26 Jun 2007 00:00:00 PDT</pubDate>
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					  <title>Multiply Your Exposure by Re-Marketing Your Publicity</title>
					  <link>http://www.valuablecontent.com/articles/27899/1/Multiply-Your-Exposure-by-Re-Marketing-Your-Publicity</link>
					  <description>&#160;</description>
					  <author>Diana Laverdure</author>
					  <pubDate>Tue, 26 Jun 2007 00:00:00 PDT</pubDate>
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					  <title>Find Your "Unique Selling Proposition" and Zero in on it</title>
					  <link>http://www.valuablecontent.com/articles/27898/1/Find-Your-%93Unique-Selling-Proposition%94-and-Zero-in-on-it</link>
					  <description>&#160;</description>
					  <author>Diana Laverdure</author>
					  <pubDate>Tue, 26 Jun 2007 00:00:00 PDT</pubDate>
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					  <title>FullIdentity.com Storms the ID Card Industry in Their First Quarter</title>
					  <link>http://www.valuablecontent.com/articles/23093/1/FullIdentity.com-Storms-the-ID-Card-Industry-in-Their-First-Quarter</link>
					  <description>www.FullIdentity.com launched their services on 7/10/2006 and have added over 1,700 new customers since the grand opening.&#160; </description>
					  <author>Allen Richardson</author>
					  <pubDate>Thu, 02 Nov 2006 00:00:00 PST</pubDate>
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					  <title>3 Advantages of using Electronic Press Releases</title>
					  <link>http://www.valuablecontent.com/articles/20891/1/3-Advantages-of-using-Electronic-Press-Releases</link>
					  <description>A simple 1-page press release can be the most powerful marketing tool in your arsenal. It can generate more awareness of your company, more traffic to your website and more sales of your product or service.</description>
					  <author>Matt Hockin</author>
					  <pubDate>Mon, 24 Jul 2006 00:00:00 PDT</pubDate>
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					  <title>Wildfire Productions Announces Release of Latest Client Website: Just Art Related</title>
					  <link>http://www.valuablecontent.com/articles/20155/1/Wildfire-Productions-Announces-Release-of-Latest-Client-Website%3A-Just-Art-Related</link>
					  <description>Wildfire Productions is a professional design and marketing company. As an example of our creative and effective work, Wildfire Productions happily announces the launch of their latest client website, Just Art Related.</description>
					  <author>drew stauffer</author>
					  <pubDate>Mon, 12 Jun 2006 00:00:00 PDT</pubDate>
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					  <title>Little Writing Mistakes, Big Cost: Experts Agree Editors Mean Better Business</title>
					  <link>http://www.valuablecontent.com/articles/19563/1/Little-Writing-Mistakes%2C-Big-Cost%3A-Experts-Agree-Editors-Mean-Better-Business</link>
					  <description>This article demonstrates why it's important to have all your documents reviewed by a reputable third party.</description>
					  <author>Chandra Clarke</author>
					  <pubDate>Wed, 10 May 2006 00:00:00 PDT</pubDate>
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					  <title>Simple Tips for Writing an Engaging Article	</title>
					  <link>http://www.valuablecontent.com/articles/18858/1/Simple-Tips-for-Writing-an-Engaging-Article%09</link>
					  <description>The simplest way to begin writing an article is to break it into three key ingredients. You want to provide information, incorporate attention getters and create easy reading.</description>
					  <author>Carolyn campbell</author>
					  <pubDate>Sat, 01 Apr 2006 00:00:00 PST</pubDate>
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					  <title>Five Reasons to Conduct Media Interview Training</title>
					  <link>http://www.valuablecontent.com/articles/18634/1/Five-Reasons-to-Conduct-Media-Interview-Training</link>
					  <description>Want press coverage for your business? Then training individuals charged with speaking to reporters is critical.&#160; Learn five benefits of media training in this article.&#160; </description>
					  <author>Mitchell Friedman</author>
					  <pubDate>Mon, 20 Mar 2006 00:00:00 PST</pubDate>
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					  <title>E-Commerce Business - Proceed With Caution</title>
					  <link>http://www.valuablecontent.com/articles/18218/1/E-Commerce-Business-%96-Proceed-With-Caution</link>
					  <description>A brief look at the e-commerce industry and the need for live operator customer service support.</description>
					  <author>Todd Cardin</author>
					  <pubDate>Fri, 03 Mar 2006 00:00:00 PST</pubDate>
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					  <title>An Elevator Speech - an Indispensable Tool for Self Promotion</title>
					  <link>http://www.valuablecontent.com/articles/17942/1/An-Elevator-Speech---an-Indispensable-Tool-for-Self-Promotion</link>
					  <description>An elevator speech is an indispensable tool for promoting your work. An elevator speech is a sentence or two that you can deliver in the space of an elevator ride that expresses the essence of your unique offer. Learn how to prepare it.</description>
					  <author>Molly Gordon</author>
					  <pubDate>Fri, 17 Feb 2006 00:00:00 PST</pubDate>
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					  <title>Defining Corporate Identity, Brand Identity &#38; Brand Image</title>
					  <link>http://www.valuablecontent.com/articles/17807/1/Defining-Corporate-Identity%2C-Brand-Identity-%26-Brand-Image</link>
					  <description>Corporate identity is a company's visual presence, which involves the corporate logo and design strategy for corporate marketing collateral.</description>
					  <author>Scott White</author>
					  <pubDate>Fri, 10 Feb 2006 00:00:00 PST</pubDate>
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					  <title>Branding, Positioning and Differentiation</title>
					  <link>http://www.valuablecontent.com/articles/17781/1/Branding%2C-Positioning-and-Differentiation</link>
					  <description>Different products need to be different brands with different names. However, the only thing common about this sense is that it's all too commonly ignored in the hopes of cheating risk and the possibility of failure.</description>
					  <author>Scott White</author>
					  <pubDate>Wed, 08 Feb 2006 00:00:00 PST</pubDate>
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					  <title>Vending machine Locators--Improve your business</title>
					  <link>http://www.valuablecontent.com/articles/17674/1/Vending-machine-Locators--Improve-your-business</link>
					  <description>If You thing what you do isenough for your business think again Hire a vending locator boost your business.</description>
					  <author>jade guzman</author>
					  <pubDate>Thu, 02 Feb 2006 00:00:00 PST</pubDate>
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					  <title>Battling with Customer Service: How to Win the War, Part 2 of 2</title>
					  <link>http://www.valuablecontent.com/articles/17112/1/Battling-with-Customer-Service%3A-How-to-Win-the-War%2C-Part-2-of-2</link>
					  <description>Have you been aggravated by the customer service experience by the last time?&#160; Read this two-part series on how to get what you want from customer service.</description>
					  <author>Gwendolyn Lee</author>
					  <pubDate>Fri, 06 Jan 2006 00:00:00 PST</pubDate>
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					  <title>Calling Customer Service: How to Win the War, Part 1 of 2</title>
					  <link>http://www.valuablecontent.com/articles/17111/1/Calling-Customer-Service%3A-How-to-Win-the-War%2C-Part-1-of-2</link>
					  <description>Have you been aggravated by the customer service experience by the last time?&#160; Read this two-part series on how to get what you want from customer service.</description>
					  <author>Gwendolyn Lee</author>
					  <pubDate>Fri, 06 Jan 2006 00:00:00 PST</pubDate>
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					  <title>Creating Newsworthy Public Relations Pieces</title>
					  <link>http://www.valuablecontent.com/articles/6568/1/Creating-Newsworthy-Public-Relations-Pieces</link>
					  <description>To effectively market your product or service, you need to reach out to the public (your target market) with exciting compelling news about your company.&#160; Larger corporations have a bigger handle on this area of PR than small business owners.&#160; Often there is a whole department dedicated to &#34;getting the news out&#34;.&#160; The small business owner is left with his own devises to generate news and that could becomea tedious task.</description>
					  <author>Super Admin</author>
					  <pubDate>Wed, 23 Nov 2005 00:00:00 PST</pubDate>
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					  <title>Ten Critical De-Escalation Skills</title>
					  <link>http://www.valuablecontent.com/articles/1597/1/Ten-Critical-De-Escalation-Skills</link>
					  <description>Learning how to de-escalate your anger as well as the anger of others is a critical skill to have in the workplace. &#160;Learn the skills that can help you to intervene in these difficult situations in a positive way and create a more pleasant work environment.</description>
					  <author>Kim Olver</author>
					  <pubDate>Thu, 20 Oct 2005 00:00:00 PDT</pubDate>
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					  <title>Market Makers Play a Significant Role in Reverse Mergers.</title>
					  <link>http://www.valuablecontent.com/articles/1564/1/Market-Makers-Play-a-Significant-Role-in-Reverse-Mergers.</link>
					  <description>One overlooked individual in the process of taking a company public through reverse merger is the market maker. The market marker is critical especially if the company is going to be listed on OTC Bulletin Board or the NQB. Pink sheets.</description>
					  <author>Joseph Quinones</author>
					  <pubDate>Tue, 18 Oct 2005 00:00:00 PDT</pubDate>
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					  <title>What Is Reverse Merger, And Is It For Everyone? Part 2</title>
					  <link>http://www.valuablecontent.com/articles/1336/1/What-Is-Reverse-Merger%2C-And-Is-It-For-Everyone%3F-Part-2</link>
					  <description>One way to make sure that the Reverse merger is going to work is to buy one hundred per cent of the shares owned by the shell owner, but this is not a guarantee because there could be shares unaccounted for.</description>
					  <author>Joseph Quinones</author>
					  <pubDate>Sat, 01 Oct 2005 00:00:00 PDT</pubDate>
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					  <title>What Is Reverse Merger, And Is It For Everyone? Part 1</title>
					  <link>http://www.valuablecontent.com/articles/1335/1/What-Is-Reverse-Merger%2C-And-Is-It-For-Everyone%3F-Part-1</link>
					  <description>A reverse merger is a method used by many small and mid-cap companies to initially go public, its the purchase of, and reverse merger into, an existing public shell company. This is inexpensive compared with conventional Initial public offerings (IPO).</description>
					  <author>Joseph Quinones</author>
					  <pubDate>Sat, 01 Oct 2005 00:00:00 PDT</pubDate>
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					  <title>Reverse Merger, IPO Or Direct Public Offering (DPO), Which One Is Right For You?</title>
					  <link>http://www.valuablecontent.com/articles/1334/1/Reverse-Merger%2C-IPO-Or-Direct-Public-Offering-%28DPO%29%2C-Which-One-Is-Right-For-You%3F</link>
					  <description>A direct public offering is when a company raises capital by selling its shares directly to what is refer to as affinity groups, unlike an IPO which are sold by a broker dealer to its customers and the general public through other broker dealers who have customers interested in buying shares in the company.</description>
					  <author>Joseph Quinones</author>
					  <pubDate>Sat, 01 Oct 2005 00:00:00 PDT</pubDate>
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					  <title>Going Public: Now that You Have Successfully Made the Transition, What Do You Do?</title>
					  <link>http://www.valuablecontent.com/articles/1331/1/Going-Public%3A-Now-that-You-Have-Successfully-Made-the-Transition%2C-What-Do-You-Do%3F</link>
					  <description>As a public company now you can now approach investors and let them now that you are working hard to grow the company but if they should need some liquidity the market will provide it.</description>
					  <author>Joseph Quinones</author>
					  <pubDate>Sat, 01 Oct 2005 00:00:00 PDT</pubDate>
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					  <title>Going Public: The Process for Small and Mid-size Companies to Go Public.</title>
					  <link>http://www.valuablecontent.com/articles/1329/1/Going-Public%3A-The-Process-for-Small-and-Mid-size-Companies-to-Go-Public.</link>
					  <description>It's the dream of every person who starts a business to some day see it trading in one of the stock exchanges even after they are no longer associated with the company. </description>
					  <author>Joseph Quinones</author>
					  <pubDate>Sat, 01 Oct 2005 00:00:00 PDT</pubDate>
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					  <title>Going Public by Way of Regulation D (504) Offering.</title>
					  <link>http://www.valuablecontent.com/articles/1325/1/Going-Public-by-Way-of-Regulation-D-%28504%29-Offering.</link>
					  <description>Under the Securities Act of 1933, any offer to sell securities must either be registered with the SEC or meet an exemption. Regulation D (or Reg D) provides three exemptions from the registration requirements, allowing some smaller companies to offer and sell their securities without having to register the securities with the SEC.</description>
					  <author>Joseph Quinones</author>
					  <pubDate>Sat, 01 Oct 2005 00:00:00 PDT</pubDate>
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					  <title>It&#39;s Okay To Negotiate - REALLY!</title>
					  <link>http://www.valuablecontent.com/articles/560/1/It%26%2339%3Bs-Okay-To-Negotiate---REALLY%21</link>
					  <description>Negotiating ethically but firmly will enhance your relationships and earn you respect.</description>
					  <author>Michael Schatzki</author>
					  <pubDate>Wed, 17 Aug 2005 00:00:00 PDT</pubDate>
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					  <title>10 Tips For Long Term Client Retention</title>
					  <link>http://www.valuablecontent.com/articles/516/1/10-Tips-For-Long-Term-Client-Retention</link>
					  <description>Follow these tips to create a client retention plan that grows your business and leverages your success.</description>
					  <author>Rachna Jain</author>
					  <pubDate>Wed, 17 Aug 2005 00:00:00 PDT</pubDate>
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					  <title>Sealing The Deal Over The Business Meal</title>
					  <link>http://www.valuablecontent.com/articles/505/1/Sealing-The-Deal-Over-The-Business-Meal</link>
					  <description>Build positive client relationships and build your bottom line by learning the rules of dining etiquette.</description>
					  <author>Lydia Ramsey</author>
					  <pubDate>Wed, 17 Aug 2005 00:00:00 PDT</pubDate>
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					  <title>Getting Grant Funding For Your Nonprofit Organization</title>
					  <link>http://www.valuablecontent.com/articles/458/1/Getting-Grant-Funding-For-Your-Nonprofit-Organization</link>
					  <description>This article teaches nonprofit professionals, and volunteers how to obtain grant funds for their organizations on a regular basis. For their capital, project, and operating needs.</description>
					  <author>Berwyn Kemp</author>
					  <pubDate>Tue, 16 Aug 2005 00:00:00 PDT</pubDate>
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					  <title>How to Run a Successful News Release Program</title>
					  <link>http://www.valuablecontent.com/articles/451/1/How-to-Run-a-Successful-News-Release-Program</link>
					  <description>Marketing public relations gives you cost effective ways to reach your audience. Here are simple steps for running an effective news release program.</description>
					  <author>Claire Cunningham</author>
					  <pubDate>Tue, 16 Aug 2005 00:00:00 PDT</pubDate>
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					  <title>Build Credibility with Expertise</title>
					  <link>http://www.valuablecontent.com/articles/434/1/Build-Credibility-with-Expertise</link>
					  <description>As an Investment Representative you've worked hard to build trust with your pension clients. Now, you can solidify that long term relationship with your expertise on one of the greatest fears of small business retirement plan sponsors.</description>
					  <author>Lawrence Groves</author>
					  <pubDate>Tue, 16 Aug 2005 00:00:00 PDT</pubDate>
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					  <title>The Management Team Section of the Business Plan - Don't Just Include Resumes</title>
					  <link>http://www.valuablecontent.com/articles/419/1/The-Management-Team-Section-of-the-Business-Plan---Don%92t-Just-Include-Resumes</link>
					  <description>Even the best new concept or existing plan will fail if executed poorly. The Management Team section of the business plan must prove to the investor why the key company personnel are &#34;eminently qualified&#34; to execute on the business model.</description>
					  <author>Dave Lavinsky</author>
					  <pubDate>Tue, 16 Aug 2005 00:00:00 PDT</pubDate>
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					  <title>Minding Your Global Manners</title>
					  <link>http://www.valuablecontent.com/articles/418/1/Minding-Your-Global-Manners</link>
					  <description>Guidelines to help you find your way through the maze of international etiquette rules that apply whether you work on-line or in an office.</description>
					  <author>Lydia Ramsey</author>
					  <pubDate>Tue, 16 Aug 2005 00:00:00 PDT</pubDate>
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