http://www.valuablecontent.com en-us http://www.valuablecontent.com N/A frun04@gmail.com Mon, 13 Oct 2008 23:54:03 PDT 20 http://www.valuablecontent.com/articles/38129/1/HyperQuality-connects-with-%2410M Ignition Partners Leads Financing in Contact Center Monitoring Leader; Clifford Carlsen Wed, 03 Sep 2008 00:00:00 PDT http://www.valuablecontent.com/articles/37807/1/Social-Networking%3A-The-Five-Biggest-Mistakes-Nichepreneurs%99-Make Strategic use of social networking can help a company grow but beware of five common mistakes and learn how to avoid them... Susan Friedmann Fri, 22 Aug 2008 00:00:00 PDT http://www.valuablecontent.com/articles/35903/1/Super-Seminars%3A-Enhance-Your-Expert-Identity-By-Teaching-the-Classes-Everyone-Wants-to-Take%21 The key to success of any seminar, boot camp, or educational offering is through marketing and promotion... examine the process to developing seminars that will appeal to your target audience Susan Friedmann Mon, 30 Jun 2008 00:00:00 PDT http://www.valuablecontent.com/articles/34951/1/Who-Put-All-These-Trees-in-the-Forest%3F-Making-Pre-show-Promotion-Stand-Out%21 Pre-show promotion is the single most valuable step any exhibitor can take to help drive traffic to the exhibit, up the percentage of high-value, qualified leads, and ensure a positive ROI. Susan Friedmann Tue, 27 May 2008 00:00:00 PDT http://www.valuablecontent.com/articles/34844/1/Don%26%2339%3Bt-judge-a-book-by-its-cover Ask and Check It Out in order to make good decisions for marketing and sales. Trudy Van Buskirk Fri, 23 May 2008 00:00:00 PDT http://www.valuablecontent.com/articles/34204/1/Using-Videos-to-Grow-Your-Business Taking your business to the next level is very doable especially if you consider adding video advertising to your marketing. Matt Bacak Sat, 26 Apr 2008 00:00:00 PDT http://www.valuablecontent.com/articles/34078/1/The-Power-of-Asking-Questions%3A-7-Strategies-to-Discovering-What-Your-Prospects-Really-Need Having a team that can ask the right people, the right questions, at the right time, is the single most cost effective thing you can do to guarantee fantastic show results. Learn the strategies… Susan Friedmann Tue, 22 Apr 2008 00:00:00 PDT http://www.valuablecontent.com/articles/33564/1/Marketing-With-High-Tech-Means-Using-High-Touch Marketing with High Tech Means Using High Touch Trudy Van Buskirk Wed, 02 Apr 2008 00:00:00 PDT http://www.valuablecontent.com/articles/33563/1/Always-be-polite Listen then speak and by all means have ideas in your head and tell them to others. Don't let this article stop what you say just how you say it. Trudy Van Buskirk Wed, 02 Apr 2008 00:00:00 PDT http://www.valuablecontent.com/articles/31358/1/Good-Shows-in-Bad-Times%3A-Exhibiting-When-Your-Industry-Is-In-Crisis Every industry has its good & bad times…It is possible to turn in a great tradeshow performance when everything else is going wrong. Here are strategies to take when your industry is facing hard times Susan Friedmann Sat, 29 Dec 2007 00:00:00 PST http://www.valuablecontent.com/articles/31161/1/How-to-Make-Your-Press-Release-Shine You have some news about your product or company that you want the world to know.  How do you issue a press release that will get noticed and more important, get printed? Amy Linley Tue, 18 Dec 2007 00:00:00 PST http://www.valuablecontent.com/articles/30806/1/How-about-building-an-MLM-downline-In-Japan%3F With more MLMers per population than any other country, Japan has become a main target of MLMs and MLMers looking for huge success abroad. Michael Brymer Thu, 29 Nov 2007 00:00:00 PST http://www.valuablecontent.com/articles/30505/1/How-to-Market-a-Social-Networking-Site For marketing a social networking site first you need to be social yourself in the society and community. Then it is required to look after the target market and budget and plan your advertisement program accordingly. Writing pres releases about your website could be as the next contributing factor to market your networking site. Rajeev Guglani Wed, 14 Nov 2007 00:00:00 PST http://www.valuablecontent.com/articles/30023/1/Four-Generations-In-The-Marketplace%3A-What-This-Means-For-You Today's consumer can be a member of one of at least four generations… different techniques & strategies are required to connect with them. Here's a snapshot of each group & what you need to know to position yourself appropriately. Susan Friedmann Fri, 12 Oct 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29939/1/Riches-in-Niches%3A-Why-I-Became-A-Nichepreneur Marketplace is overflowing with highly skilled professionals but nothing differentiates one advisor from the next. Being the Expert is the most lucrative, prominent place in any niche market… integral steps service professionals can take to position themselves as the Expert. Susan Friedmann Sun, 07 Oct 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29716/1/Make-Money-Work-For-You It's as simple as this, its time to stop working for money and have it start working for you! Alexandra Miseta Tue, 25 Sep 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29639/1/The-Power-of-Blogs-for-Writing-Your-Book Need to publish a book… Blogs are powerful web-based marketing tools & great for content management. Combined together they expose your mind & heart to your readers. Patsi Krakoff Fri, 21 Sep 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29608/1/Marketing-Your-Book-with-a-Blog%3A-10-Tips-to-Attract-more-Buyers-%28You-do-have-a-blog%2C-right%3F%21%29 Heard about "BLOOKS"…It is the powerful combination of books that are derived from blogs…But they only work well together when you implement these important tactics. Patsi Krakoff Wed, 19 Sep 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29335/1/How-to-Market-Your-Mortgage-Business-And-Website-Using-Articles This approach called "Article Marketing" can make a powerful new addition to your mortgage marketing program. This article explains all... Tom Domin Thu, 06 Sep 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29254/1/Numbers-That-You-Must-Know-About-Your-Mortgage-Business Successful mortgage people know their numbers. Just for your information...I'm not talking about the normal mortgage numbers that we use every day. You know...mortgages rates, closing costs, yield spread premium (YSP), and all of that kind of stuff. This article explains all... Tom Domin Tue, 04 Sep 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29155/1/How-To-Channel-Your-Entire-Mortgage-Marketing-In-One-Direction-For-Maximum-Results It doesn't matter whether you're using business cards, fliers, door hangers, reports, postcards, newspaper/yellow page advertising, direct mail, or a call-capture system...all of your marketing efforts should be designed with a single purpose and objective. This article explains all... Tom Domin Wed, 29 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29142/1/Preparing-for-the-Cold-Call%3A-Find-a-Compelling-Problem There's a wonderful way to step into the world of the person you're cold calling. Just focus on their everyday problems. Start by talking about their issues, not your solutions.  And make it specific and compelling to them. Ari Galper Tue, 28 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29141/1/4-Cold-Calling-Tips-You-Need-to-Know When a person says the word "cold calling," what's the first thing that comes to mind? Ari Galper Tue, 28 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29111/1/How-to-Cold-Call-the-Vanishing-Client 4 Trust-building ways to cold call without pressure Ari Galper Mon, 27 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29110/1/How-to-Get-a-Call-Back-From-Your-Cold-Calls What's the most common reason prospects stop communicating with you? They think your going to pressure them. They're afraid that, even if it's subtle, we'll apply pressure to close the sale. Ari Galper Mon, 27 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29109/1/7-Steps-to-Cold-Calling-Follow-up Let's say you've had a great conversation with a prospect. They've shared their problems and seem genuinely interested in what you have to offer. You're excited about following up with them - but your calls aren't returned. What's happening? Ari Galper Mon, 27 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29108/1/How-to-Make-Your-Cold-Calling-Problem-Focused We rarely think about our prospect's problems when we cold call. It's just easier to focus on our product or service. So it's really tempting to make cold calling all about us and what we have to offer, rather than about the other person. Ari Galper Mon, 27 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29107/1/How-to-Avoid-Your-Cold-Calls-Becoming-a-%26quot%3BDog-and-Pony-Show%26quot%3B What happens when you've made a cold call and your prospect invites you to make a sales presentation? Ari Galper Mon, 27 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29106/1/When-Cold-Calls-Become-a-%26quot%3BDog-and-Pony-Show%26quot%3B What happens when you've made a cold call and your prospect invites you to make a sales presentation? Ari Galper Mon, 27 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29105/1/Should-You-Use-Sales-Letters-Before-You-Cold-Call%3F Remember the numbers game?  Well, this is the thought behind sending out sales letters.  The hope is that with every hundered or so letters, a few sales will result. Ari Galper Mon, 27 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29104/1/How-to-Cold-Call-After-You-Send-a-Letter When you send out a sales letter, brochure, or email, you usually follow it up with a cold call. And most of the time you start out the conversation by referring to the sales letter. But the truth is that almost no one reads sales letters anymore. Ari Galper Mon, 27 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29103/1/Why-Inbound-Calls-Are-Really-Cold-Calls We all think that incoming calls and "leads" should be easier because they're not cold calls, right? Ari Galper Mon, 27 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29010/1/7-Ways-to-Sell-and-Retain-Your-Integrity Making more sales while retaining your integrity -- is it possible to do both? Ari Galper Sun, 26 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/29003/1/Call-Killing-Phrases "How are you?"… How often have you started a call with this phrase? If you do use this phrase as an opening for your introductory call, please stop immediately. It's an introductory call-killer, & this is why: Wendy Weiss Sat, 25 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28990/1/Three-Reasons-Why-Your-Mortgage-Website-May-Not-Be-Working-For-You Let me assure you that you definitely did the right thing by establishing your Internet presence. If you're not getting any mortgage business from it...one or more of the following may be the reason... Tom Domin Fri, 24 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28858/1/Free-for-the-Giving%3A-The-best-things-in-service-situations-are-often-free Customer service does not require a huge capital outlay; the most important parts of customer service are free…most of them tied to attentiveness, friendliness & empathy. Here's a list of free customer service components. Craig Harrison Thu, 16 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28759/1/6-Reasons-Why-People-Will-Commit-To-Your-Mortgage...Or-Maybe-Not%21 Have you ever wondered why someone would purchase one television brand over another? Or why they would purchase one car manufacturer's vehicle over another? This article explains all... Tom Domin Thu, 09 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28726/1/9-Reasons-Why-You-Need-A-Personal-Mortgage-Website Every Mortgage Professional needs a personal website...no ifs, ands, or buts about it! Here's my short list of nine reasons why you need an online presence. This article explains all... Tom Domin Wed, 08 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28660/1/How-To-Become-Known-As-%26quot%3BThe-Mortgage-Information-Person%26quot%3B-In-Your-Local-Market I'm a huge advocate of providing related information to mortgage customers, prospects, and contacts. The objective is to position ourselves as someone who is always willing to help others with the mortgage information and knowledge that we have learned. This article explains all... Tom Domin Tue, 07 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28546/1/What-Is-An-Autoresponder...And-Why-Does-Every-Mortgage-Professional-Need-One%3F An autoresponder also known as a mailbot, an automatic email, or email on demand system...is designed for handling a high volume of out-going email. This article explains all... Tom Domin Thu, 02 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28525/1/15-Low-Budget-Ways-Of-Marketing-Your-Mortgage-Business Whether you're new to the mortgage business or an old experienced hand at it...one challenge that is always there is...how to inexpensively get the word out about your mortgage business and generate new prospects and customers. This article explains all... Tom Domin Wed, 01 Aug 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28506/1/5-Words-You-Should-Never-Use-In-Your-Mortgage-Marketing-Material How can you make your mortgage information so totally different and so appealing than the mortgage folks down the street (or on the internet) just don't stand a chance? This article explains all... Tom Domin Tue, 31 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28497/1/How-to-Avoid-Eating-Your-Words%3A-10-Essentials-for-Networking-at-Tradeshows-and-Events Here are tips your team needs to know to shine like stars -- even when they're not on the showfloor! Susan Friedmann Mon, 30 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28494/1/Narrow-Your-Niche%3A-Six-Ways-to-Define-Your-Target-Audience Increase your chances for success by narrowing your target audience. Not sure where to look?  Don't worry; here are six strategies you can use to define your target audience. Susan Friedmann Mon, 30 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28484/1/The-Ten-Commandments-Of-Mortgage-Marketing No...The following Commandments did not come from any mountain, nor were they carved on clay tablets, but they have been known for countless years by Mortgage Professionals. This article explains all... Tom Domin Mon, 30 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28458/1/Your-Auto-Reply-Email-Function...How-To-Irritate-Mortgage-Customers-And-Alienate-Prospects In my opinion, Mortgage Professionals that use the "Auto-Reply" option that's available in most email programs are making a huge marketing mistake. this article explains all... Tom Domin Fri, 27 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28436/1/12-Things-Every-FSBO-Needs-And-Every-Mortgage-Professional-Can-Provide The key to your marketing success with FSBOs is that you are the provider of the valuable and necessary information and resources for them to sell their house. This article explains all... Tom Domin Thu, 26 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28421/1/Why-Niche-Marketing-Makes-Sense-For-Mortgage-Professionals If you are currently struggling in your mortgage business or relatively new to the field of loan origination, you might want to consider changing your marketing tactics and concentrating on a specific niche. This article explains all... Tom Domin Wed, 25 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28394/1/One-Common-Habit-Of-Most-Successful-Mortgage-Professionals The one common habit of all successful mortgage people is their insatiable desire to continually educate and motivate themselves. This article explains all... Tom Domin Tue, 24 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28377/1/Are-Spiders-Affecting-Your-Mortgage-Marketing-Results%3F Yes...there are bugs that can affect your marketing and you don't need a pest exterminator to resolve the problem. This article explains all... Tom Domin Mon, 23 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28351/1/Marketing-with-My-Space%3A-An-Interview Marketing your business on My Space is one of the most effective ways to market if you know how. I interviewed expert My Space marketer Matthew Sherborne to get his best My Space tips. Jinger Jarrett Thu, 19 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28324/1/If-You%26%2339%3Bre-Not-Getting-Complaints%2C-Your-Mortgage-Marketing-Is-Probably-Not-Aggressive-Enough Quite often I'm asked the following question: I just received a couple of complaints as a result of the marketing campaign that I'm running. I'm concerned about this...should I change my marketing program? Here's my answer... Tom Domin Wed, 18 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28308/1/I-Just-Received-Nine-Mortgage-Calls-From-Wal-Mart Three or four times a year I pull the following little origination tip out of my bag and go for it. You will too when you realize how really simple this idea is, how inexpensive it is to implement, and how phenomenal the results can be for you. This article explains all... Tom Domin Tue, 17 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28289/1/How-to-Help-Your-FSBO-Set-the-Right-Price-For-Their-House As a Mortgage Professional, here's your opportunity to step-up to the plate and help your FSBO with the pricing of their house. The following may help you... Tom Domin Mon, 16 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28274/1/The-Mortgage-Business-Is-Changing...Are-You-In-Internet-Denial%3F There is mounting evidence that if you are not on the Internet bandwagon and if you can't be found by people searching for mortgages on the Internet, you are completely "missing the boat" in the mortgage business. This article explains all... Tom Domin Sun, 15 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28266/1/6-Postcard-Marketing-Tips-That-Can-Improve-Your-Mortgage-Business If you're currently involved in a postcard marketing campaign or just thinking about starting one, here are some significant tips you can add to your knowledge base that will help make your mortgage marketing efforts a real winner... Tom Domin Sat, 14 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28254/1/Are-You-A-Mortgage-Yahoo%3F Does using a Hotmail, Gmail or Yahoo address help your professional image? Absolutely not! You need to correct and improve the situation immediately. This article explains all... Tom Domin Fri, 13 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28238/1/9-Unusual-Ways-To-Use-Postcards-In-Your-Mortgage-Business Postcards can be more than an inexpensive way to "stay in touch" with your mortgage customers and prospects. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. This article explains all... Tom Domin Thu, 12 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28192/1/Your-Mortgage-Tagline...Is-It-Workin-For-Ya-Or-Agin-Ya%3F In case you don't know what a tagline is...it's a short (usually one line) advertising blurb that aids in establishing credibility for you. This article explains all... Tom Domin Wed, 11 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28164/1/How-To-Find-First-Time-Home-Buyers...Your-Never-Ending-Supply-Of-Mortgage-Prospects Regardless of the "doom and gloom" mortgage stuff that is being publicized these days, the first time home buyer market just doesn't waiver very much. Suffice it to say, this is the area that you need to originate mortgages from to survive in the mortgage business. This article explains all... Tom Domin Tue, 10 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28151/1/Improve-Your-Mortgage-Business...Make-Yourself-Available The idea of being accessible might be a little disarming for many of you, but it is one of the best and easiest things you can do to grow your mortgage business. This article explains all... Tom Domin Mon, 09 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28136/1/Orchestrating-Your-Leadership Are you a leader in training? Orchestrating your leadership can help to hone your leadership skills. Here's How Craig Harrison Mon, 09 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28042/1/How-To-Set-Up-A-Totally-Free-Direct-Mail-Program-For-Your-Mortgage-Business This super simple idea will actually allow you to mail 500 or 1,000 or 10,000 or even more...postcards and/or fliers each week for free...all of this without you having to pay one single cent for postage. This article explains all... Tom Domin Wed, 04 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/28015/1/Are-You-Receiving-Your-Daily-Free-Mortgage-Marketing-Lessons%3F Did you know that you have access to a series of free marketing lessons delivered to your postal mailbox and your email inbox every single day of the year? This article explains all... Tom Domin Tue, 03 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27985/1/10-Spring-Cleaning-Tips-For-Mortgage-Professionals Spring is the time to clean out all of out-dated tools, procedures and systems that you use to generate mortgage business. This article explains all... Tom Domin Sun, 01 Jul 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27981/1/My-Indispensable-Mortgage-Notebook A few years ago I came to the realization that if you're running a mortgage business that's computer and Internet based, you need to supplement all of that high technology with something decidedly simple and very old fashioned. This article explains all... Tom Domin Sat, 30 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27942/1/There%26%2339%3Bs-Not-A-Bulletin-Board-In-Existence-That-My-Mortgage-Marketing-Program-Doesn%26%2339%3Bt-Like Yes, I love bulletin boards.  I'm referring to those old fashion "cork boards" that in order to post notices require the use of push pins, thumb tacks or even staples (a bulletin board no no). Read the entire article... Tom Domin Thu, 28 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27905/1/Einstein-on-Customer-Service%3A-E2%3DMC2 The key to optimal success comes in exceeding your customers' expectations. How well you manage expectations spells the difference between leading the field & fielding leftovers. Here's the perfect Formula for Business Success. Craig Harrison Tue, 26 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27820/1/6-Tips-to-Tame-Technology-in-Your-Mortgage-Business It's here to stay and if anything, methodically advancing forward and providing us with so many opportunities we are sometimes overwhelmed to the point of confusion. Technology is what we are talking about. This article explains all... Tom Domin Thu, 21 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27799/1/Eight-Effortless-Exercises-to-Improve-Tradeshow-Performance Human nature dictates that more often than not, we seek out the smoother path and avoid things we perceive as difficult. Read, to improve your tradeshow performance effortlessly. Susan Friedmann Wed, 20 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27798/1/After-The-Show%3A-Self-Analysis-A-Critical-Component-to-Improve-Performance An objective measurement of performance is the only way to plan and achieve continual improvement at subsequent shows. Read, to know how. Susan Friedmann Wed, 20 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27776/1/A-Circle-of-Friends%3A-Nichepreneurs-and-the-Power-of-Relationships Even though Nichepreneurs generally operate their businesses all on their own, it's critical to remember that forming strategic relationships with people is the key to succeed as a Nichepreneur. Susan Friedmann Tue, 19 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27746/1/Your-Mortgage-Success-And-Giving If you've been successful originating mortgages, I'm sure you realize that one of the reasons for your success is that in many areas you are very "giving." Let's take a close look at this "giving" process... Tom Domin Sun, 17 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27743/1/A-Valuable-Mortgage-Lesson-Learned-From-Tiger-Woods Unless you've been living in a cave or under a rock the last few years, you've seen first hand how Tiger Woods has become one of the most dominate forces in men's golf. There's a great leason here... Tom Domin Sat, 16 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27731/1/Using-Advertising-Premiums-Successfully-in-Your-Mortgage-Business If you're giving away advertising premiums or specialties such as business card magnets, calendars, pens, notepads, jar openers, chip clips, or whatever with your contact information on it...two things can happen. Read what they are... Tom Domin Fri, 15 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27635/1/Guaranteeing-Your-Failure-in-the-Mortgage-Business There is no one that is preventing you from succeeding. No one of course...except you! Here are the details... Tom Domin Sat, 09 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27610/1/Remind-Yourself-Why-You%26%2339%3Bre-A-Mortgage-Professional You've probably had one of those days since starting your own mortgage business. Remind yourself why you're in the business with this article... Tom Domin Thu, 07 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27582/1/How-to-Generate-Purchase-Mortgage-Leads-Using-Free-Reports The following system can generate a huge number of qualified mortgage leads for you. There's no begging for leads involved plus, delivering donuts and rate sheets are not a requirement. Read how... Tom Domin Wed, 06 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27524/1/It%26%2339%3Bs-All-In-The-List...Your-Mortgage-List You've heard it many times..."It's all in the list"...a common bit of wisdom touted by direct marketing experts, internet gurus, catalog companies, and everyone else. Here's why... Tom Domin Sun, 03 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27521/1/Let%26%2339%3Bs-Go-Fishing...Fishing-For-Mortgage-Prospects-That-Is "Would you pay for "dinner for two" at your local eatery in exchange for a number of new contacts that can be added to your mortgage database?" Read how... Tom Domin Sat, 02 Jun 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27503/1/Put-A-Call-To-Action-Everywhere That's right. Write it on all your marketing materials. A call to action is telling people what they should do next. When reading something we all look for something we should do - call, read, buy, go to, sign up, listen ... We want to be told what we ought to do and if the headline or copy are compelling, we stay until the call to action appears. Trudy VanBuskirk Thu, 31 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27502/1/6-Steps-for-Successful-Online-Marketing-for-Your-Business---Step-6 There are six pain points in any Internet business. Read our 6-step formula for online success. Patsi Krakoff Thu, 31 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27500/1/6-Steps-for-Successful-Online-Marketing-for-Your-Business---Step-4 The most important step in order to convert your visitor into a client is by being very clear about the purpose and making a compelling offer. Patsi Krakoff Thu, 31 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27499/1/6-Steps-for-Successful-Online-Marketing-for-Your-Business---Step-3 How you write & what you say is responsible for first & lasting impression with a prospect. Read, to know how to write content that convinces people you are a savvy & trustworthy person. Patsi Krakoff Thu, 31 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27497/1/6-Steps-for-Successful-Online-Marketing-for-Your-Business---Step-2 Attracting subscriber can be the most challenging & crucial task. Here are several incentives that work for increasing sign ups. Patsi Krakoff Thu, 31 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27496/1/6-Steps-for-Successful-Online-Marketing-for-Your-Business---Step-1 Building a successful business online is more than putting up a website & waiting for the orders to come rolling in. Read, how to attract the right kind of prospects to your website. Patsi Krakoff Thu, 31 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27452/1/Why-I-Love-Using-Door-Hangers-In-My-Mortgage-Business How would you like to be able to make people stop and take notice of your mortgage marketing message? Here's the answer... Tom Domin Tue, 29 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27440/1/Make-Life-Easier-to-Enjoy-Greater-Success Being a generalist is very demanding, skilled professionals who can't figure out why their career has stalled despite being more efficient and focused…perhaps…they're working too hard. Read, to make life easier & enjoy greater success. Susan Friedmann Mon, 28 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27428/1/How-To-Get-Real-Estate-Professionals-Involved-In-Your-FSBO-Marketing-Program Here's a question that is often asked: How and when do I get Realtors/Agents involved in my For Sale by Owner (FSBO) marketing program without them thinking I'm denying or stealing their listings? I don't want to alienate them. Here's my answer... Tom Domin Sun, 27 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27339/1/Eight-Cardinal-Sins-That-Mortgage-People-Often-Commit If you could identify mistakes that are killing your mortgage business, would you take heed of that information and correct those mistakes? Here's a few mistakes we all make... Tom Domin Tue, 22 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27289/1/How-Your-Attitude-Affects-Your-Mortgage-Customers Keeping mortgage customers happy makes good economic sense. Here's a little dissertation on how a customer feels... Tom Domin Sat, 19 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27264/1/Mortgage-Lessons-from-Joe-Girard Joe Girard was a car salesman. During his selling career he sold 13,001 cars, all of them at retail. And, all of them one car at a time...no fleet sales, no multiple sales, and no wholesale sales. How he did it... Tom Domin Thu, 17 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27039/1/Mystery-Shoppers-Enhance-Tradeshow-Performance An Organization's first step to improved financial performance is to have an accurate assessment of the current exhibiting situation. This is where the mystery shopper can prove beneficial. Susan Friedmann Sun, 06 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/27038/1/Creating-a-Realistic-Tradeshow-Budget%3A-How-to-Avoid-Nickel-%26-Dime-ing-Yourself-to-Death Having a realistic tradeshow budget is crucial for exhibiting success.  It's imperative to include all the costs associated with exhibiting in your financial plan. Here are some tips on how to keep these costs manageable. Susan Friedmann Sun, 06 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/26955/1/Adopting-Mortgage-Orphans Since you are in the mortgage business...and probably connected to an office...chances are real good that your office has its own "Mortgage Orphans." Read the entire article... Tom Domin Tue, 01 May 2007 00:00:00 PDT http://www.valuablecontent.com/articles/26782/1/Things-My-First-Mortgage-Mentor%2C-Trainer%2C-Broker-Should-Have-Told-Me...Part-II In Part I, we covered the fact that you're in business for yourself and, never stop learning, just to name a few. Here's Part II of the article... Tom Domin Sun, 22 Apr 2007 00:00:00 PDT http://www.valuablecontent.com/articles/26679/1/Things-My-First-Mortgage-Mentor%2C-Trainer%2C-Broker-Should-Have-Told-Me...Part-I If you could start your mortgage career over...knowing what you know today...would you do anything different this time around? Tom Domin Mon, 16 Apr 2007 00:00:00 PDT http://www.valuablecontent.com/articles/26271/1/Betting-on-your-Future%3F-Not-a-Good-Plan Tradeshow Exhibiting & Life both works the same way. Gamble on having a good show, approaching it in frenzy or approach it methodically by planning, researching & taking prudent actions to improve your bottom line. Susan Friedmann Tue, 27 Mar 2007 00:00:00 PDT http://www.valuablecontent.com/articles/26269/1/Athletes-Train%3A-Why-Don%92t-You%3F Truly great exhibitors don't just show up at the show & automatically know how to turn in a great performance.  Just like Athletes, exhibitors have long, grueling hours of training & practice behind the scenes. Susan Friedmann Tue, 27 Mar 2007 00:00:00 PDT http://www.valuablecontent.com/articles/26082/1/What%26%2339%3Bs-Your-Communication-Quotient%3F Nowadays, every job description emphasizes on having excellent Communication Skills. Negotiating effectively is the Key to Success. Read, to learn to speak the language of win-win. Craig Harrison Mon, 19 Mar 2007 00:00:00 PDT http://www.valuablecontent.com/articles/26035/1/Do-You-Have-a-Mortgage-Attitude%3F Of all of the steps involved in a successful real estate transaction, the mortgage process is the most detailed, most intense, most involved and, most important part of the entire process. Tom Domin Sun, 18 Mar 2007 00:00:00 PDT http://www.valuablecontent.com/articles/25961/1/Making-Money-From-Your-Web-Site-Traffic Owning a website is not just about the design. There are things you need to consider in order for you to profit. Daryl Campbell Thu, 15 Mar 2007 00:00:00 PDT http://www.valuablecontent.com/articles/25850/1/Did-You-Send-Your-Thanksgiving-Cards%3F If you didn't, plan on doing just that this coming Thanksgiving. You're probably asking...as a Mortgage Professional, why in the world would I send Thanksgiving Day cards? The answer is...because you want to be different! Tom Domin Sun, 11 Mar 2007 00:00:00 PST http://www.valuablecontent.com/articles/25779/1/All-you-wanted-to-know-about-Direct-Mail-and-Newsletters Direct mail (or direct marketing) is a highly targeted method of marketing a service or product. In direct mail, communication is sent directly to a prospective consumer. This is unlike mass media, where every viewer or reader of a particular medium is exposed to the communication, regardless of whether he or she is a prospective buyer. Rajesh Tavakari Wed, 07 Mar 2007 00:00:00 PST http://www.valuablecontent.com/articles/25680/1/Follow-the-Advertising-Dollars-and-Improve-Your-Mortgage-Business If you could take advantage of the marketing insight of Coca-Cola and Pepsi, would you follow their example? You can...and all you need to do is follow in their foot steps. Tom Domin Sun, 04 Mar 2007 00:00:00 PST http://www.valuablecontent.com/articles/25571/1/Winnie-the-Pooh%99-and-You%85at-the-Tradeshow%3F There are some very strong similarities between Winnie the Pooh and the other inhabitants of the Hundred Acre Woods and many tradeshow exhibitors.  Don't believe me?  Take a look. Susan Friedmann Tue, 27 Feb 2007 00:00:00 PST http://www.valuablecontent.com/articles/25570/1/Are-You-%93Cell%94ing-Yourself-Short%3F Cell phones have changed our world.  We're always connected, always reachable. IT'S A MARVEL. It's a marvel that can destroy your tradeshow performance. Susan Friedmann Tue, 27 Feb 2007 00:00:00 PST http://www.valuablecontent.com/articles/25532/1/Mortgage-Lessons-Learned-from-Man%26%2339%3Bs-Best-Friend There are some important lessons here from our canine friends as you build and grow your Mortgage Business. Read them here... Tom Domin Sun, 25 Feb 2007 00:00:00 PST http://www.valuablecontent.com/articles/25382/1/Two-Great-Ways-You-Can-Use-Signs-to-Promote-Your-Mortgage-Business Today, the designing and printing of advertising signs has never been easier and the cost has never been cheaper. Here's two great ways to use signs in your Mortgage Business... Tom Domin Sun, 18 Feb 2007 00:00:00 PST http://www.valuablecontent.com/articles/25299/1/The-Four-Most-Common-Missing-Pieces-on-Affiliate-Sites I have found that most affiliates (at least in the finance and insurance vertical) tend to leave the following four necessities off of their sites. Is your web site missing any of these important components? Krista Farmer Wed, 14 Feb 2007 00:00:00 PST http://www.valuablecontent.com/articles/25223/1/Mining-Mortgage-Gold-Using-For-Sale-by-Owner-%28FSBO%29-Marketing I love For Sale by Owners (FSBOs). Why? Because, it's like having multiple gold mining claims popping up unexpectedly all over my little piece of land (territory). Here's a few simple tips on getting started with mining your FSBO gold claims... Tom Domin Sun, 11 Feb 2007 00:00:00 PST http://www.valuablecontent.com/articles/25037/1/Are-Your-Emails-Costing-You-Some-Mortgage-Business You're probably an avid email user.  But, used improperly, email can also be a killer for your mortgage business. This article discusses how that can happen and an example of how a simple email can go bad. Tom Domin Sun, 04 Feb 2007 00:00:00 PST http://www.valuablecontent.com/articles/24884/1/Advantages-and-Disadvantages-of-Using-Innovative-Internet-Marketing-tactics Innovative Internet marketing tactics; if you are a business owner or even if you are about to become one, there is a good chance that you have heard of innovative Internet marketing tactics before.   Shane Wilson Sun, 28 Jan 2007 00:00:00 PST http://www.valuablecontent.com/articles/24882/1/How-to-Get-FSBOs-to-Call-You Are you actively pursuing the FSBOs in your marketing area? You should be...because you'll generate a never ending supply of inexpensive purchase mortgage leads if done correctly. Read this article for a great tip... Tom Domin Sun, 28 Jan 2007 00:00:00 PST http://www.valuablecontent.com/articles/24760/1/No-Brainers%3A-27-Low-or-No-Cost-Ways-to-Improve-Your-Next-Tradeshow There are lots of ways to improve your team's performance at tradeshows- It's difficult to even count the myriad ways, what's not difficult is to realize that some of these improvement methods come with hefty price tags. Don't despair. Here are 27 low or no cost ways to improve your next tradeshow. Susan Friedmann Mon, 22 Jan 2007 00:00:00 PST http://www.valuablecontent.com/articles/24726/1/100-Million-And-Counting...Is-Your-Mortgage-Website-Among-Them%3F You may have missed the news like me...but, the web just passed a mammoth milestone. "There are now 100 million Web sites with domain names and content on them," according to Rich Miller of Netcraft, an Internet monitoring company. Tom Domin Sun, 21 Jan 2007 00:00:00 PST http://www.valuablecontent.com/articles/24638/1/5-Steps-To-Create-Rich-Content-to-Drive-Targeted-Traffic-to-Your-Site Correctly promoting any website goes much further than simply posting ads online. Through the creation of quality content, any website can get targeted traffic that will produce sales and revenue at nearly no cost. Don't pay for ads when you can... James Bradley Tue, 16 Jan 2007 00:00:00 PST http://www.valuablecontent.com/articles/24581/1/Are-Your-Mortgage-Prospects-%26quot%3BGoogling%26quot%3B-You%3F If you don't believe some of your mortgage prospects are checking you out using Google...think again! You need to read this article... Tom Domin Sun, 14 Jan 2007 00:00:00 PST http://www.valuablecontent.com/articles/24503/1/Internet-Marketing-for-2007---Affordable-Efficiency Start out the New Year by learning what tried and true marketing methods work on-line.  Use already existing resources like blogs, e-zines, article directories and more to push your business to the top! Bonnie Davis Tue, 09 Jan 2007 00:00:00 PST http://www.valuablecontent.com/articles/24436/1/The-Internet-and-Your-Mortgage-Business The numbers are absolutely staggering. Every single day millions of pages are added to the internet and new users are hopping online for the first time in unthinkable numbers. Is your mortgage web site among them? Tom Domin Sun, 07 Jan 2007 00:00:00 PST http://www.valuablecontent.com/articles/24399/1/How-to-Have-Effective-Large-format-Posters Large format posters are always a good way to advertise. These printed documents are mainly used for advertising events such as trade shows, museum exhibits, movie premiers and etc. Florante Cay Thu, 04 Jan 2007 00:00:00 PST http://www.valuablecontent.com/articles/24393/1/5-Highly-Effective-Ways-to-Use-Your-Mortgage-Business-Card...Part-II In Part I we talked about adding value to your card and using the back of the card to promote your mortgage marketing message. I'm sure these remaining business card tips will help you in your mortgage business... Tom Domin Thu, 04 Jan 2007 00:00:00 PST http://www.valuablecontent.com/articles/24342/1/5-Highly-Effective-Ways-to-Use-Your-Mortgage-Business-Card...Part-I We all carry them...at least we should. And, we all try to have them available for the right occasion...at least we try. We collect them so they can be used for future reference...which is good. But, are we really using them effectively? Tom Domin Sun, 31 Dec 2006 00:00:00 PST http://www.valuablecontent.com/articles/24122/1/Improve-Your-Mortgage-Business-Using-Two-Little-Words Yes...everyone loves to be appreciated, recognized, and acknowledged for the good deeds they do. The world has changed a lot and being considerate and having manners are becoming a thing of the past. Here's a mortgage marketing tip that can help your business so much, your head will spin... Tom Domin Sun, 17 Dec 2006 00:00:00 PST http://www.valuablecontent.com/articles/23974/1/Put-Your-Mortgage-Business-Advertising-on-a-Bag Have you had a prescription filled recently for either you or a family member? Take a close look at the bag that it comes in? Depending on your situation...there may be a huge opportunity here to promote your Mortgage Business. Tom Domin Sun, 10 Dec 2006 00:00:00 PST http://www.valuablecontent.com/articles/23819/1/Here%26%2339%3Bs-a-Disturbing-Prediction-For-Both-You-And-Your-Mortgage-Business One year from now, many of you will be in exactly the same position as you are now. You'll have the same or similar job...you'll have the same friends...and, you'll have the same income.Read this article to find out why... Tom Domin Sun, 03 Dec 2006 00:00:00 PST http://www.valuablecontent.com/articles/23672/1/Designer-Commercial-Flooring-Adds-Grace-to-Perfect-Ambience Flooring is an important part of the interiors of any commercial complex. Whatever type of commercial flooring is selected, all it matters is the effect that you get after applying the flooring. Perfection is what is needed in the matters of interiors of a commercial complex. Stephen Robins Wed, 29 Nov 2006 00:00:00 PST http://www.valuablecontent.com/articles/23678/1/Bring-on-the-Baby-Eyes To make an exhibit successful bring on the baby eyes. It will allow you to discover many things and will help you learn some new tricks to stay alive in today's competitive tradeshow environment! Susan Friedmann Mon, 27 Nov 2006 00:00:00 PST http://www.valuablecontent.com/articles/23677/1/The-Secret-Weapon-Every-Savvy-Exhibitor-Should-Use Exhibitors spend a tremendous amount of time & energy attempting to spread their marketing message to more & more people. Word of mouth marketing is one of the most vital marketing tools which should be used by every savvy exhibitor in order to boost ROI. Susan Friedmann Mon, 27 Nov 2006 00:00:00 PST http://www.valuablecontent.com/articles/23659/1/Your-Mortgage-Marketing-Program-and-The-Rule-of-Seven Whether you're new to the Mortgage Business or an old experienced hand...the marketing "Rule of Seven" applies equally and unmercifully to all of us. Here are the facts... Tom Domin Sun, 26 Nov 2006 00:00:00 PST http://www.valuablecontent.com/articles/23629/1/Ten-%26quot%3BNew-Rules%26quot%3B-for-Successful-E-Newsletters A cleverly crafted headline (or subject line for email) will determine whether or not your email gets opened and read. Here are ten "new rules" that are shaping effective ezine content today. Patsi Krakoff Fri, 24 Nov 2006 00:00:00 PST http://www.valuablecontent.com/articles/23628/1/Ezine-Mistakes%3A-Avoiding-the-Delete-Key Professionals quickly scan the titles and subject lines of ezines and hit the delete key. Very few ezines actually get opened up and read. Get to know the most common ezine Mistakes to avoid the delete key. Patsi Krakoff Fri, 24 Nov 2006 00:00:00 PST http://www.valuablecontent.com/articles/23425/1/Importance-of-online-business-tracking The article explains why it's good to track all your marketing efforts in order to increase your sales and your ROI. Razvan Marian Jr Wed, 15 Nov 2006 00:00:00 PST http://www.valuablecontent.com/articles/23349/1/Turn-Your-Business-Card-Into-Something-of-Value Have you ever wondered what people actually do with your business card? Wouldn't it be great if you could follow your cards and see where they ended up? Read this article to learn more... Tom Domin Sun, 12 Nov 2006 00:00:00 PST http://www.valuablecontent.com/articles/23195/1/How-to-Get-Started-or-Re-started-in-Your-Mortgage-Business Now is the time to get involved or re-involved in your Mortgage Business. Thia article explains why... Tom Domin Mon, 06 Nov 2006 00:00:00 PST http://www.valuablecontent.com/articles/23134/1/Lean-Thinking Question of the month: How does fear impact continuous improvement? The past four articles were associated with Lean Thinking. It is important to have a sound understanding your metrics, flows and constraints as well as the value-add and non-value add activities. Chris Anderson Fri, 03 Nov 2006 00:00:00 PST http://www.valuablecontent.com/articles/23127/1/Announcing-the-Employee-Handbook-in-Spanish How do you start writing your Employee Handbook in Spanish? Simply download the Spanish Employee Handbook and edit the policies and procedures to fit your needs. Chris Anderson Fri, 03 Nov 2006 00:00:00 PST http://www.valuablecontent.com/articles/23125/1/The-Road-to-Six-Sigma%3A-Applying-Statistical-Process-Control-Tools Walter A. Shewhart at Western Electric in the 1920's introduced the concepts of "Assignable Cause" and "Chance Cause" each of which could be responsible for variability in a process or product. Chris Anderson Fri, 03 Nov 2006 00:00:00 PST http://www.valuablecontent.com/articles/23122/1/The-Road-to-Six-Sigma---Control-Charts We come now to what started this Road to Six Sigma series in the first place, Dr. Shewhart's simple control tool, the control chart. Chris Anderson Fri, 03 Nov 2006 00:00:00 PST http://www.valuablecontent.com/articles/23120/1/The-Road-to-Six-Sigma---Understanding-Correlation-Between-Variables A tool for keeping the process in  comtrol. Chris Anderson Fri, 03 Nov 2006 00:00:00 PST http://www.valuablecontent.com/articles/23005/1/Consumer-Direct-Marketing---Don%26%2339%3Bt-Leave-Your-Mortgage-Business-Without-It You may be very happy for mortgage business or, possibly purchasing leads and then competing with three or more originators for the mortgage. But, there are many loan officers and mortgage brokers working with prospects, home buyers and sellers, many months before they even think about contacting a Realtor/Agent. Tom Domin Mon, 30 Oct 2006 00:00:00 PST http://www.valuablecontent.com/articles/22983/1/Niche-Marketplace-Demands-Exhibitor-Efficiency Niche marketplace stands for tailoring some or all of the product line to meet the needs and desires of a specific target audience. Making the most of your limited resources to promote a wide range of niched goods and services is crucial. The trend toward niche markets necessitates some changes in how you exhibit. Susan Friedmann Sun, 29 Oct 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22982/1/27-Exhibiting-Do%26%2339%3Bs-and-Don%26%2339%3Bts An organiser of a Tradeshow must look into various aspects for it to go on smoothly. All information that the target audience - the exhibitors may want to know should be presented in a lucid and luring style. Simultaneously certain practices have to be avoided. Here is a list of several Do's and Don'ts to make any Tradeshow a roaring success. Susan Friedmann Sun, 29 Oct 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22878/1/Internet-Marketing-on-a-Low-Budget%3A-An-Open-Letter Today many professionals are frustrated that their marketing efforts are not producing results they expected. In an attempt to address their concerns, what follows is an open letter to professionals everywhere who are struggling to attract new clients and make money online. Patsi Krakoff Wed, 25 Oct 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22877/1/Email-Marketing-is-Not-Dead%3A-Top-10-Reasons-to-Publish-an-Ezine With the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy, accessible, inexpensive, instant, and interactive. Ten reasons to go for Email marketing. Patsi Krakoff Wed, 25 Oct 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22853/1/How-To-Make-Money-By-Doing-What-You-Love Many people are passionate about their interests. And some even turn what they love to do into a business. People who love to write become copywriters. People who enjoy making jewelry open online jewelry stores. People who love to paint sell their original paintings online. The list goes on. Biana Babinsky Tue, 24 Oct 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22812/1/10-Reasons-Why-You-Should-Be-Using-Postcards-in-Your-Mortgage-Business You've done your due diligence and put together a great list of 50, or 100, or maybe even 500 contacts in your database. Now it's time to keep your name in-front of these folks so that they'll think of you when it comes time for them to make a mortgage decision. Tom Domin Sun, 22 Oct 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22784/1/Why-Canvas-is-a-Smart-Option Art, paintings, illustrations and photos. What's their common denominator? All of them are beautifully made on canvas. And canvas as deemed by so many artists is the premium material that makes an artwork to stand the test of time. Charmaine Joy Caro Thu, 19 Oct 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22658/1/10-Additions-to-Your-Mortgage-Business-Card-That-Could-Improve-Your-Business Here are some great things you can add to your mortgage business card to create a greater awareness and generate the very best available marketing mileage. Tom Domin Sun, 15 Oct 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22635/1/A-%26quot%3BBias-to-Action%26quot%3B-Results-In-Stellar-Service There are two types of people in world: Those who make it happen (demonstrating this bias to action) & those who let things happen to them. Peak performers & high achievers have a bias to action. Make sure your service staff & sales professionals are from this group Craig Harrison Fri, 13 Oct 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22634/1/How-To-Make-%26quot%3BThe-Ask%26quot%3B---Effectively-Recruiting-Your-Team Many times you make requests of others: to join a group, committee or team, to perform a task or to assist with a project. How do you make the ask is often the key to getting "Yes" as an answer. Tips to hear those magic words: "YES, I'd be glad to!" Craig Harrison Fri, 13 Oct 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22513/1/8-Reasons-Why-You%26%2339%3Bll-Want-to-Keep-Your-FSBO-Marketing-Program-a-Secret If you're currently marketing to For Sale by Owners (FSBOs) or about to start your program, here are some good reasons for keeping your efforts under wraps and cloaked in secrecy... Tom Domin Sun, 08 Oct 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22373/1/6-Reasons-Why-You-Should-Use-Magnetic-Mortgage-Signs Tom Domin has over twenty-five years of experience in sales and training in Real Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals. Tom Domin Mon, 02 Oct 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22371/1/How-To-Increase-Targeted-Traffic-To-Your-WebSite-Using-SafeLists Juan Richardson writes articles on how to Increase Targeted Traffic To Your Website at 1stMarketingTraffic.com using Gift Certificates Health Articles. Juan Richardson Mon, 02 Oct 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22303/1/Searching-for-Clients%3F-How-to-Research-Using-Keywords How to do research for your own website, web pages and blogs. Using three or four versions of the keywords you think your potential clients would use, find out where you are coming up in the results. Patsi Krakoff Wed, 27 Sep 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22299/1/What-You-Need-to-Know%3A--CAN-SPAM-Laws Anyone doing business online and using email for marketing needs to know about the CAN-SPAM laws. Patsi Krakoff Wed, 27 Sep 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22167/1/Become-a-Credible-Communicator%3A-Make-Honesty-Your-Policy%21 To command attention when you speak, you have to be credible. Credibility in the workplace means believability. Are you striving to be a credible communicator, here is the right way to speak and write. Craig Harrison Wed, 20 Sep 2006 00:00:00 PDT http://www.valuablecontent.com/articles/22031/1/Why-Do-95%25-Of-People-Fail-At-Network-Marketing%3F This article explores why so many people are failing in the network marketing industry, and argues that the probability of success could be considerably increased with the use of a truly duplicatable MLM business system. rick williams Fri, 15 Sep 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21970/1/Customer-Experience-Management%3A-Will-it-ever-challenge-its-rich-cousin-CRM%3F Recently Customer Experience Management has started to get more profile but it is still just a good idea emerging into an area of marketing thought currently dominated by Customer Relationship Management.  Yes, CEM is currently a poor cousin to CRM.  If it is to grow up and become a powerful business tool it must move out of marketing and directly link itself to business outcomes. Adam Ramshaw Wed, 13 Sep 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21879/1/Steve-Irwin-%28The-Crocodile-Hunter%29-...an-Absolutely-Brilliant-Marketer%21 My daughters and I loved watching The Crocodile Hunter.  Steve's Passion and enthusiasm for wildlife conservation were unmatched.  But in addition to being a masterful entertainer and educator.  Steve Irwin was also a brilliant marketer. Eric Graham Mon, 11 Sep 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21826/1/Back-To-School-Supplies Like students, autumn is the busiest time of year for exhibitors. To do well booth staffers need to be prepared. It's time to do a little shopping! Booth staffers need a set of supplies.  Here's what is required for tradeshow back to school: Susan Friedmann Fri, 08 Sep 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21824/1/That%26%2339%3Bs-Entertainment%3A-Adding-Some-Show-Biz-to-Your-Tradeshow-Exhibit Entertainment makes tradeshow exhibits memorable. It helps exhibitors to get attendees talking after the show. Get to know, what entertainment options motivate visitors who may have had no previous intention of visiting your booth, decide that they definitely have to stop by. Susan Friedmann Fri, 08 Sep 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21699/1/Copywriting-is-NOT-the-most-important-skill-for-online-success.--Heresy%3F What's the most important skill to master to make a fortune online? Many marketing experts say that copywriting is the most important skill you need to learn to build a profitable online business. Eric Graham Mon, 04 Sep 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21627/1/Posters-as-a-Bookmark-of-Time Posters are known for its significant value in terms of expressing one's freedom of expression. They are commonly used to publicize, inform and entertain. Charmaine Joy Caro Fri, 01 Sep 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21606/1/SEO-Gap-Analysis----Understanding-What-It-Takes-To-Get-Top-Search-Engine-Rankings Want to know what it will take to get your website ranked at the top of the search engines? It's all about links. Links are the most fundamental building blocks of the Internet and Search Engine Optimization (SEO). Matt Hockin Thu, 31 Aug 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21341/1/6-Quick-Tips-to-Make-Your-Copy-More-Believable Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawyers call "a prima facie case" -- that is, a case that warrants a trial in court. Only the court is the consumer, and the trial is buying and using the goods. Daniel Levis Wed, 16 Aug 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21318/1/By-The-Rocket%26%2339%3Bs-Red-Glare%3A-What-Fireworks-Displays-Can-Teach-Us-About-Tradeshows Fireworks are not an everyday event. Yet, even in this small window of opportunity exists the potential for profitability.  There's something about them -- the noise, the color, the pyrotechnic glory -- that resonates with crowds. This basic technology has been wowing spectators for a very long time, by presenting the same products and services in a way that's new and exciting. Susan Friedmann Tue, 15 Aug 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21317/1/Dirty-Little-Secrets%3A-Five-Things-Trade-Show-Attendees-Don%26%2339%3Bt-Want-You-To-Know Look at the show floor.  Check out the attendees.  They look ordinary enough -- but they have secrets for successful selling.  Dirty little secrets that they'd never tell anyone, not even under duress.  These secrets are strong unifying factors influencing buying decisions  which helps to achieve higher sales every time. Susan Friedmann Tue, 15 Aug 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21293/1/The-Positive-Aspects-of-Full-Color-Vinyl-Banners Things you can do to make your banner stand out. Event marketing strategy basically makes use of physical displays to get your message across your prospects. Charmaine Joy Caro Tue, 15 Aug 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21223/1/The-Golden-Rule-on-Vinyl-Banner-Printing What's good about online printing? There are lots of online poster printing companies that provides full printing services to produce eye-catching vinyl banners for promoting trade shows, special occasions and other important events. Charmaine Joy Caro Fri, 11 Aug 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21174/1/Cheap-Vinyl-Banner-%96-A-Practical-Choice-for-Advertising How to get your message out in the market is something that you should carefully consider if you want to make it in the business competition. Charmaine Joy Caro Thu, 10 Aug 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21170/1/MLM-Promoters-Often-Recruit-the-Wrong-People Frequently MLM promoters focus on the wrong personalities when recruiting individuals to be part of their downline. In fact, it is estimated that only about one in ten people recruited succeed at making a full-time living with MLM. Roger Ellerton Wed, 09 Aug 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21062/1/Massage-Therapy-Business-Cards-With-Muscle---Part-2 Most massage therapy business cards are pretty much useless in compelling someone to call for an appointment. In this article, you'll learn to to take a wimpy marketing tool like your massage business card and give it muscle. Eric Brown Thu, 03 Aug 2006 00:00:00 PDT http://www.valuablecontent.com/articles/21001/1/Turning-Customer-Service-Inside-Out%21 While companies focus on external customer service little attention is being paid to the effect poor internal customer service has on customer satisfaction. By improving customer service within the organization you can enhance the customer service your external customers receive. Craig Harrison Sat, 29 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20896/1/Before-you-start-stock-trading%3A-first-think-if-it-is-worth-your-time-and-money. Today people are bombarded with lucrative offers from various trading companies offering $10, $7 or even $4 per stock trade. It looks very tempting to sign up and start trading since the terms are much better than it was before the Internet trading was possible.  natali amy Mon, 24 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20866/1/Writing-E-Books-For-Profit Have you ever wondered what it takes to write an e-book? Did you ever wonder if writing one could be used to promote a new business venture? What, you do not know what an e-book is. Don't worry, many others have no idea what I am talking about either. Adam Terebeckij Fri, 21 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20773/1/Begin-at-the-Beginning%3A-Secrets-for-Success You never get a second chance to make a first impression. Beginning well means you're half done. Once you've established a rapport with the client, once that positive foundation has been laid, the hard work of negotiating a deal and closing a sale becomes so much easier. Susan Friedmann Tue, 18 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20753/1/Show-Me-the-Money%3A-Maximizing-Tradeshow-ROI What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place. Susan Friedmann Sun, 16 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20716/1/According-to-Permission-Data%2C-Online-Lead-Generation-is-Both-Art-and-Science If lead generation sometimes seems puzzling, Permission Data puts the puzzle pieces together. "We provide campaign placement, management and analysis while collecting, validating, and delivering the consumer information that companies need," says Lou Pine. Kris Nickerson Thu, 13 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20611/1/The-most-overlooked-method-to-get-free-Publicity In most cases, you can use the normal media channels to get the publicity you need  for your product or service. And, although you.... Abe Cherian Sat, 08 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20610/1/How-to-get-publicity-using-Pamphlets-and-Pitch-Letters You can publicize your service or product with a pamphlet or booklet. Topical subjects such as saving .... Abe Cherian Sat, 08 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20609/1/How-to-use-a-News-Release News releases, also called press releases, are the most important selling tool of publicity. The release must capture the editor's attention.... Abe Cherian Sat, 08 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20604/1/Know-when-to-send-in-your-Press-Release Press releases should target either general interest or special interest media. Your targets.... Abe Cherian Fri, 07 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20603/1/Seven-Top-Website-Marketing-Strategies-for-All-Business Here they are…the magical seven keys to website marketing that apply to virtually all business.  Apply these strategies to your website marketing efforts for maximum return on investment and great customer loyalty.<?xml:namespace prefix = o /><o:p></o:p> Brian Offenberger Fri, 07 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20602/1/What-is-Web-Analytics-and-Why-is-it-Crucial-for-Online-Marketing-Success%3F Do you know what your website is telling you?  A crucial part of your online marketing efforts lie in understanding your website traffic patterns. Brian Offenberger Fri, 07 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20601/1/How-to-make-Direct-Response-work-one-step-at-a-time One efficient method is to use of the multi-step process in direct response marketing. For example, single-step marketing could... Abe Cherian Fri, 07 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20549/1/Permission-Data-Performs-100%25-Opt-In-Online-Lead-Generation-For-1%2C000%2B-Companies Since the company's inception in 2001, Permission Data has developed one of the largest 100 percent opt-in lead generation networks on the Internet, generating leads for over a thousand companies. Kris Nickerson Wed, 05 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20540/1/How-to-create-keyword-phrases-for-your-PPC-Promotions One of the most obvious mistakes web site owners make when they are launching their PPC campaign, is the lack of having a list of credible keyword phrases available. The most common tool ... Abe Cherian Tue, 04 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20521/1/Article-Writing%3A--Easy-or-Difficult%3F How a high school drop out who flunked english discovered he could easily create articles Lori Steffen Mon, 03 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20499/1/The-Voice-of-Customer-Service Customer service is about more than mouthing the words customers want to hear in a manner so as to convey our inflection. Using a pleasant tone, effective intonation, and empathic emotion our voice can go a long way toward helping customers feel heard, valued and cared for. Craig Harrison Sun, 02 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20498/1/Getting-Past-Gatekeepers%3A-Don%26%2339%3Bt-Get-Left-At-the-Gate-When-Calling-on-Decision-Makers DOES IT SOMETIMES SEEM AS THOUGH DECISION MAKERS are residing in a gated community? Learn how to bypass gatekeepers (GK) - those professionals who "guard" the decision makers and often run interference for them - to get in front of decision makers (DM). Craig Harrison Sun, 02 Jul 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20459/1/How-to-Start-a-Business-Relationship%2C-Even-if-You-are-Painfully-Shy-and-Hate-People Course ONE: Response Synergy -- The Ultimate Online & Offline Response Follow Up Tool wolf krammel Thu, 29 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20424/1/How-to-overcome-the-fear-of-making-a-phone-call We spend almost every waking moment on the phone. We're on the phone in the car and in the grocery store, sitting in meetings and standing in line, at ball games and concerts. Abe Cherian Wed, 28 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20376/1/Declaring-an-Authentic-Niche-Market Find out why choosing your niche market will free you to be the biggest, most authentic, and most complete offer possible. Molly Gordon Sun, 25 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20360/1/7-Compelling-Reasons-to-Sign-Up-for-Internet-Marketing-Ezines Internet Marketing Ezines give you a huge competitive edge in online businesses. Discover some of the leading benefits that few people know about, and how you can find and leverage these valuable subscriptions to your advantage simply by being a subscriber. Simon Leung Fri, 23 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20228/1/Leading-Teams Being a leader means getting things done through other, which implies a team of some kind Chris Anderson Fri, 16 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20227/1/Is-Your-Supply-Chain-Competitive%3F Your supply chain is a team too and, in order to be competitive, you need to lead your supply chain as a team. Chris Anderson Fri, 16 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20226/1/Turning-Your-Supply-Chain-into-a-Value-Chain Leading value chains or proactively managing your supply chain is the future. Chris Anderson Fri, 16 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20225/1/How-does-Design-Flow-Differ-from-Manufacturing-Flow%3F What is the difference between core process flows within your company? Chris Anderson Fri, 16 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20224/1/How-is-Design-Flow-Different%3F Design is about iteration not replication. Chris Anderson Fri, 16 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20223/1/Thinking-Outside-the-Box%3A-Inventive-Problem-Solving Shoud a solution be the cause of another problem? Chris Anderson Fri, 16 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20222/1/Understanding-Corrective-and-Preventive-Actions Together, corrective and preventive actions are integral parts of a continuous improvement program Chris Anderson Fri, 16 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20221/1/The-Quality-Standard-for-the-Aerospace-Industry In the aerospace industry, original equipment manufacturers (OEMs) and suppliers have historically dealt with a large number of often conflicting standards and regulations. Chris Anderson Fri, 16 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20155/1/Wildfire-Productions-Announces-Release-of-Latest-Client-Website%3A-Just-Art-Related Wildfire Productions is a professional design and marketing company. As an example of our creative and effective work, Wildfire Productions happily announces the launch of their latest client website, Just Art Related. drew stauffer Mon, 12 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20147/1/Thank-You-for-Calling-%96-Now-Go-Away Top Ten Reasons Why Your Inquiry Calls are Not Converting to Clients Barbara Mascio Mon, 12 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/20063/1/How-to-Build-Better-Business-Alliances Judging by the popularity of instant message programs, chatrooms, and discussion forums, it would seem logical to conclude that people enjoy interacting with one another in an almost anonymous, virtual environment. Abe Cherian Wed, 07 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19970/1/How-to-Create-Well-Defined-Processes Build your policies and procedures system easily and confidently while making real improvements. Chris Anderson Fri, 02 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19969/1/Improve-Process-Control--with-Six-Sigma-Tools Organizations can also determine error rate by effectively reversing the typical process of Six Sigma.  Chris Anderson Fri, 02 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19967/1/-How-to-Start-Writing-Policies-and-Procedures If your policies and procedures are incomplete, outdated or inconsistent, then you are probably not driving the performance improvement you intended. Chris Anderson Fri, 02 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19966/1/Organizational-Design--for-Process-Improvement Process improvement tools are great but if your organization is not designed for change then it just is not going to happen. Chris Anderson Fri, 02 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19965/1/Is-Your-Training-Effective%3F Everybody uses some form of training to improve skills and increase competencies.  How do you know if your training is effective? Chris Anderson Fri, 02 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19950/1/6-Red-Hot-Tips-To-Get-Your-Articles-Read This interesting article addresses some of the key issues regarding marketing. A careful reading of this material could make a big difference in how you think about marketing. Anthony Harris Thu, 01 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19945/1/Don%26%2339%3Bt-Get-Caught-With-Google-Adsense-Click-Fraud The more you understand about any subject, the more interesting it becomes. As you read this article you'll find that the subject of marketing is certainly no exception. Most of this information comes straight from the marketing pros. Careful reading to the end virtually guarantees that you'll know what they know. Anthony Harris Thu, 01 Jun 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19873/1/Assessing-Trade-Show-Sponsorships%3A-Smart-Move-or-Waste-of-Money%3F Participating in a trade show is expensive. From the minute you express interest in exhibiting at a show, you're flooded with sponsorship opportunities. All sponsorship opportunities are valuable -- to the right exhibitor. There must be a good match between the exhibitor, their goals and objectives, and the results the sponsorship can deliver. Susan Friedmann Sun, 28 May 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19872/1/The-Power-of-Podcasting%3A-What-Exhibitors-Need-To-Know What's the most precious commodity in the world? The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes. The most precious commodity is something you have an almost endless supply of.  Susan Friedmann Sun, 28 May 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19826/1/Email-Newsletter-Templates%3A-Text Tips and techniques for creating a text email newsletter template; explains how to format an email newsletter, then turn that format into a template that can be used over.   Robert Abbott Sat, 27 May 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19852/1/6-Ways-To-Use-Customer-%26-Sales-Newsletters A customer, sales, or marketing newsletter can be a powerful tool for building business, both within and outside the company.   Robert Abbott Fri, 26 May 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19767/1/How-To-Get-Inbound-Links-To-Your-Website To achieve a high rank on search engines, your website needs inbound links. In this article we explore ways to achieve this. Andrew Nielsen Fri, 26 May 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19843/1/Email-Newsletter-Templates%3A-HTML Advice and ideas about using free HTML email newsletter templates; including, how to find templates and how you can develop your own.   Robert Abbott Thu, 25 May 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19701/1/Business-Process-Management Irt needs to move beyond the systems focus and coordinate with the people  in your organization. Chris Anderson Wed, 17 May 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19697/1/Electronic-Cards%3A-A-Winning-Business-Solution-for-Keeping-the-Attention-of-Prospects-and-Costumers E-cards, being a very good example of tradition and innovation fusion, are today's Marketing Professionals' lucky charm in attracting new clients and retaining the old ones. erica alexia Wed, 17 May 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19672/1/How-To-Use-Autoresponders-To-Increase-Your-Sales Valuable autoresponder tips and strategies that will help you to use your autoresponders to successfully increase your sales. ken hill Tue, 16 May 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19667/1/Finally-No-Wires%21-Guide-To-Using-an-EVDO-Internet-Access-Card-%26-Router-for-Trade-Shows In February 2006 D-Link, a well known router company, and Kyocera, a well known cell phone products manufacturer, launched a product that will revolutionize how trade show exhibitors will gain access to broadband Internet access. Evan Owen Tue, 16 May 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19666/1/How-To-Stand-Out-at-Your-Next-Trade-Show%3A-Engage-All-The-Senses In the hyper competitive world of trade shows trying to stand out from the crowd can be quite challenging.  It seems that everyone has a nice display, great graphics, brochures and the typical ball point pen or koozie with logo which makes it difficult to be different. Evan Owen Tue, 16 May 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19613/1/Health-and-Elder-Care-Businesses-Participate-in-Free-Direct-Mailing Reach thousands of seniors and family caregivers in your target market through this unique direct mailing - free of charge. Barbara Mascio Fri, 12 May 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19585/1/How-To-Keep-Your-Customers-Coming-Back%21 What I want to show you today is how remembering conversations with your customers will keep them coming back to you over and over again. Ken Ajoku Thu, 11 May 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19563/1/Little-Writing-Mistakes%2C-Big-Cost%3A-Experts-Agree-Editors-Mean-Better-Business This article demonstrates why it's important to have all your documents reviewed by a reputable third party. Chandra Clarke Wed, 10 May 2006 00:00:00 PDT http://www.valuablecontent.com/articles/19557/1/Guidelines-to-Effective-Marketing-Testing Too many marketing efforts have gone down the tubes because market